What are Lightroom Presets & Why Should You Care?

If you’re interested in the photography, blogging, or the creative world, chances are you’ve heard the term Lightroom Presets thrown around before. But what actually is a Lightroom preset?⁣

⁣Let’s start with the basics: Lightroom is a powerful photo editing program from Adobe, & comes in the same package as Photoshop. However, Lightroom is very user friendly, & easy to use once you know your way around.⁣

Lightroom also offers a 100% free mobile app which you can download for both Android and iOS. When you open the app, you can import & organize your photos from your phone, edit them, & then export them back to your photos to upload wherever you wish.⁣

Here’s the problem that presets solve: editing your photos can take HOURS. It’s easy to get lost in all the different editing options in Lightroom while trying to create a certain aesthetic for your photo. This is especially true for those who are new to Lightroom.

Most of us don’t have time to spend several hours editing our images to be just right. This is where presets come in. A preset is a set of adjustments made on a photo in Lightroom, which are then saved so the same adjustments can be added to other photos. This is what creates a consistent & aesthetic looking Instagram feed, or branding for your business’s website & content.⁣

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